Digital Marketing
- Description
- Curriculum
- Reviews
An Overview
Our Digital Marketing course introduces the student to the world of multi-channel marketing. The student will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in the digital environment.
The course is taught by digital marketing industry experts and practitioners, presented in form of lectures, class exercises, individual and group work, and a final project. Upon completing the course, the student will have a solid understanding of the digital marketing landscape and the well-rounded expertise that positions them for success as digital marketers.
Audience: Mid-level marketing professionals
The course is designed for;
- Mid-level marketing professionals
- Business Managers and executives
- Students on vacation/holiday
- Students from other courses outside the computing and information technology industry
- Corporate Secretaries looking to upgrade their skill sets
Module 1: Introduction to Digital Marketing
Module 2: Digital Marketing Channels
Module 3: Email Marketing
Module 4: Social Media Marketing
Module 5: Search Engine Optimisation(SEO)
Module 6: Digital Marketing Strategy and Planning
Module 7: Digital Marketing Analytics
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