Entrepreneurship and Business Development
Course Overview
This course provides students with an introduction to the fundamentals of Entrepreneurship and business development Students will gain an understanding of the processes and strategies required for successful business development and will learn how to develop their own business plans and strategies.
Additionally, the course covers topics such as business financing, legal considerations, the effective use of technology in developing a successful business. Students will also explore various industry-specific opportunities as well as how to manage, market, and lead a successful venture.
Course Audience
This course is designed for;
- Business people
- Entrepreneurs
- Corporate Executives
Course Objectives
Upon completion of this course, students are expected to;
- Understand the concept of entrepreneurship and its close relationship with enterprise and owner-management.
- Understand the nature of business development in the context of existing organisations and of new business start-ups.
- Understand the concepts of innovation and creativity and the roles that both play in entrepreneurship and business development.
- Understand the importance of research and information in a successful business
- Understand regulatory frameworks affecting the entrepreneur and small business owner
Module 1: Enterprise
Entrepreneurship and Small Business
Module 2: Innovation and Enterprise Cultures
Module 3: Business Planning and Start-up
Module 4: Developing the Business Idea
Module 5: Developing the Marketing Plan
Module 6: Planning and Organising Physical Resources
Module 7: Planning and Organising Staff Resources
Module 8: Planning and Managing Business Finances
Module 9: Legal and Financial Compliance
Module 10: Implementing the Start-up Process
Module 11: Developing Growth in Established Businesses
Module 12: Implementing Growth Strategies
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