Introduction to E-Commerce

Course Overview

The Ecommerce course introduces students to the basics of digital business. This course provides an overview of topics related to designing, launching, and maintaining a digital business. Learners will develop an understanding of Search Engine Optimisation(SEO), Content Marketing, payment processing, e-commerce platforms, digital advertising, reporting, and customer service.

Additionally, learners will explore various strategies for successful e-commerce marketing such as strategies for launching effective campaigns, website design, and driving traffic to an online store. The course covers topics related to developing and managing an online store, including product selection and inventory management.

Lastly, Students will gain a basic understanding of legal requirements for an E-Commerce business and learn how to comply with applicable laws and regulations.

Course Audience

This course is designed for;

• Business Owners
• Digital Marketers

Course Objectives

Upon successful completion of the course, students are expected to;

• Get equipped with the knowledge and skills required to create, manage and optimize a digital business.
• Build and maintain an effective online presence and successfully use modern digital marketing tactics to drive customer traffic, engagement, and sales
• Become familiar with e-commerce platforms and tools, as well as legal and ethical considerations related to E-Commerce.
• Use analytics tools and techniques to track customer journeys and measure the success of their digital business.
• Identify key opportunities for growth and development strategies for driving revenue and sales.

Course Modules

1. Digital Marketing
2. Website design and development
3. Product Management
4. Customer Analytics
5. Payment processing
6. Security and Legal Considerations